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    For immediate release / Boston /

    John Hancock is a proud sponsor of Life Insurance Awareness Month

    In Your Own Words campaign features real life stories of customers and advisors who have been impacted by John Hancock’s innovative approach to life insurance that rewards people for living healthy 

    BOSTON, MA (September 5, 2017) – John Hancock is pleased to be a sponsor of Life Insurance Awareness Month (LIAM) this September, coordinated by the nonprofit Life Happens organization. Today, more than 37 million American families are without life insurance1 and 8 out of 10 overestimate the true cost of life insurance.2 The purpose of the LIAM campaign is to educate Americans and increase awareness about the importance of life insurance, and the role it plays in maintaining “financial fitness.”

    This year’s spokesperson, for the second consecutive year, is professional race car driver and athlete, Danica Patrick. Patrick knows what it takes to be fit – from daily workouts to maintaining a healthy diet – every detail counts. For Patrick, financial fitness is part of the equation as she believes a healthy life can contribute to a financially fit one.

    “At John Hancock, we recognize that health and financial fitness are top concerns of Americans, and they are continuously looking for ways to improve both areas of their lives.”  said Brooks Tingle, Senior Vice President, Marketing and Strategy at John Hancock Insurance. “Life Insurance Awareness Month offers us an opportunity to demonstrate how John Hancock Vitality life insurance can help consumers meet their financial planning needs while also supporting their goals to lead longer, healthier lives.”  

    This year, John Hancock’s “In Your Own Words” LIAM campaign uses real life stories to highlight the positive impact John Hancock Vitality life insurance has had on consumers and advisors since its 2015 inception.  With this new kind of life insurance that is integrated with a technology-based wellness program, customers can earn rewards and premium savings of up to 15% for the things they do to stay healthy, like exercising, walking and eating right. In fact, the healthier their lifestyle, the greater their rewards, including $600 in annual savings on healthy food purchases3 as well as the opportunity to earn an Apple Watch®4 by exercising regularly.

    John Hancock Vitality customers are active and engaged, participating in the program an average of 22 times a month.5 They have also logged over one million activities, including taking 9,000 steps per day compared to the average American at 5,900,6 and they have redeemed rewards and discounts on hotels, cruises, entertainment and more, valued at over $1M.5

    According to a recent study7, 8 out of 10 consumers prefer a product like John Hancock Vitality over traditional life insurance. “Not only has the program helped our policyholders lead healthier lives, but with this level of positive client engagement, the program is also creating new sales opportunities for advisors through customer referrals and leads,” says Tingle.”

    More information about John Hancock Vitality life insurance can be found on for consumers, or for financial advisors.

    About John Hancock and Manulife
    John Hancock is a division of Manulife Financial Corporation, a leading international financial services group that helps people achieve their dreams and aspirations by putting customers’ needs first and providing the right advice and solutions. We operate as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were over $1 trillion (US$780 billion) as of June 30, 2017. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at

    One of the largest life insurers in the United States, John Hancock supports approximately 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, college savings plans, and certain forms of business insurance. We also offer advice through Signator, a network of independent financial advisors. Additional information about John Hancock may be found at

    About Life Happens
    Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. The organization does not endorse any product, company or insurance advisor. Since its inception in 1994, Life Happens has provided the highest quality, independent and objective information for people seeking help with their insurance buying decisions. The organization supports the insurance industry by providing marketing tools and resources and convening the industry each September for Life Insurance Awareness Month. Life Happens is supported by more than 140 of the nation’s leading insurance company and financial services organizations. To learn more, visit


    1. LIMRA's 2016 Household Trends in Life Insurance Ownership Study
    2. 2016 Insurance Barometer Study, by Life Happens and LIMRA
    3.  HealthyFood savings are based on qualifying purchases and may vary based on the terms of the John Hancock Vitality program.
    4. Apple Watch Series 2 can be ordered for an initial payment of $25 plus tax and over the next two years, monthly payments are based on the number of workouts completed. An iPhone 5 or later is required to use Apple Watch Series 2. The Retail Installment Agreement with the Vitality Group will need to be signed electronically at checkout. Apple is not a participant in or sponsor of this promotion. Apple Watch is a registered trademark of Apple Inc. All rights reserved. Please note: Apple Watch Series 2 program is not available in New York.
    5. Based on John Hancock's internal data since April 2015
    6., Here's how much the average American walks every day, July 2015, accessed from:
    7. Nationwide survey conducted by Qualtrics on behalf of John Hancock. Interviews were completed in July 2017 among 1,052 US adults ages 25 and above. The data were weighted by gender and income to accurately represent the population.


    Insurance policies and/or associated riders and features may not be available in all states. Some riders may have additional fees and expenses associated with them.

    Vitality is the provider of the John Hancock Vitality Program in connection with the life insurance policy and Healthy Engagement Rider.

    John Hancock Vitality Program rewards and discounts are only available to the person insured under the eligible life insurance policy. Rewards and discounts are subject to change and are not guaranteed to remain the same for the life of the policy.

    Premium savings are in comparison to the same John Hancock policy without the Vitality program. Annual premium savings will vary based upon policy type, the terms of the policy, and the level of the insured’s participation in the John Hancock Vitality program.

    Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. MLINY082917142


    Melissa Berczuk
    (617) 663-4750