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| · | Company Management |
| · | Company History |
| · | Transactions |
| · | Awards & Recognition |
| · | Vision & Values |
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Melville Ross Gooderham (1935 - 1951)  Melville Ross Gooderham (b.1877 - d.1951), son and brother of past Presidents George and William George, joined the Company in 1907 as a Director and Second Vice President. Resigning in 1916 to serve overseas with the Canadian Expeditionary Force, he rejoined the Company after the First World War. In 1935 M.R. Gooderham was named the fifth President of the Company.A graduate of Osgoode Hall and called to the Bar of Ontario in 1900, M.R. Gooderham was a member of the law firms Beatty, Blackstock, Fasken, Nesbitt & Riddell; Beatty Blackstock; Galt, Gooderham & Towers, Galt, Gooderham & Company and Gooderham, Martin & Company. Mr. Gooderham also held Directorships in the Canada Permanent Trust Company and Consumers’ Gas Company of Toronto. As President of the Company for the duration of the Great Depression and throughout the Second World War, Melville Ross Gooderham guided the Company during a turbulent economic period. Despite the forced withdrawal from some of the Company's foreign operations as a result of the war, the Company continued to function effectively, and sold its 1 millionth policy in 1947. Between 1935 and 1951 the Company’s New Business increased from $67 million to $198, Business in Force from $520 million to $1.4 billion and assets from $134 million to $450 million. At the time of his death, Melville Ross held slightly more than 45 per cent of the Company’s stock. The possibility of this stock leaving Canada was one of the contributing factors leading to the mutualization of the Company. Career 1907 Director and Second Vice President 1911 First Vice President 1915 Managing Director 1929 Vice President 1931 Vice President and General Counsel 1935 President Next President: James Hector Lithgow (1951 - 1956) |
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