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William George Gooderham (1914 - 1935)
  The eldest son and brother of former Company Presidents George Gooderham and Melville Ross Gooderham, William George Gooderham (b.1853 - d.1935) became President in 1914 upon the death of Sir George Ross.
William George Gooderham followed his father, former Company President George Gooderham, in pursuing business interests outside Manufacturers Life; both occupied the Presidencies of the Bank of Toronto and Canada Permanent Mortgage Corporation.
During William George Gooderham’s Presidency, the Company relocated its head office to its present location on Bloor Street East in Toronto. The original six-story office building officially opened in August 1925.
Mr. Gooderham introduced the President’s Trophy in 1923. Awarded to the branch deemed to have achieving the best all-round performance in agency development, the much sought after trophy was retired at the outbreak of the Second World War.
Despite his term of presidency spanning both the First World War and the early years of the Great Depression, the Company continued to flourish under William George Gooderham’s direction. From 1914 to 1935 the Company’s New Business increased from $12.5 million to $67 million, Business in Force from $82 million to $520 million and assets from $19.2 million to $134 million.
Next President: Melville Ross Gooderham (1935-1951)
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