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Manulife USA Wins “Best of Show” for its Insurance Journal Boston – The Insurance Division of The Manufacturers Life Insurance Company (U.S.A.) (Manulife USA) was awarded “Best of Show” by its peers at the Life Communicators Association (LCA) for its first quarter 2003 issue of Manulife’s Journal. Manulife USA’s Insurance Division also received Awards of Excellence for its 2003 incentive conference mailer, “Lanai ‘Imagine Yourself’” and its brochure, “A Guide to Investing.” Manulife’s Journal placed first out of 25 entries in the Agent Sales Promotions category. The Journal is Manulife USA’s Insurance Division’s quarterly magazine and provides insight for registered representatives about new products and service developments at Manulife. According to the LCA Award judges, the Journal implements a “great overall execution” with “excellent concepts throughout,” and has “excellent writing” and “great use of color and graphics.” The two pieces that received LCA’s Awards of Excellence were also highly praised by this year’s LCA judges. In the category of Agent Convention Promotion, Manulife USA’s “Lanai ‘Imagine Yourself’” mailer was commended for being “eye-catching and clever” and the use of “vibrant colors and a clean layout.” Similarly, Manulife’s “A Guide to Investing”, which was judged in the Prospect Sales Brochure category, was praised for its “impactful, conceptual photos” and “smart and contemporary” copy. “We are extremely pleased to receive all of these awards from our peers at the Life Communicators Association and proud that our commitment to providing the very best sales literature for both our financial consultants and our clients has been recognized,” said Robert A. Cook, President, President of U.S. Insurance, Manulife USA. The Life Communicators Association (LCA) is an international organization dedicated to the development of professionals in life insurance and related financial services communications. Founded in 1933, LCA now has nearly 700 members from over 170 companies across North America. About Manulife The Manufacturers Life Insurance Company (U.S.A.) (Manulife USA) is committed to offering the highest quality life insurance, pension, and individual wealth management products to its clients. Its family of products has been built around a powerful combination of investment options chosen with the goal of providing attractive risk-adjusted returns and broad diversification across asset classes, investment styles, and asset managers. With its extensive product lines, competitive underwriting, excellent ratings, and quality customer service, Manulife USA is dedicated to providing quality products designed to help create and preserve wealth for its clients. Manulife Financial is a leading Canadian-based financial services group operating in 15 countries and territories worldwide. Through its extensive network of employees, agents and distribution partners, Manulife Financial offers clients a diverse range of financial protection products and wealth management services. Funds under management by Manulife Financial were US$96.4 billion (Cdn$141.6 billion) as at March 31, 2003. Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘0945’ on the SEHK. -30- Media Contact: Wendy W. Smith U.S. Communications 617-854-4348 wendy_smith@manulife.com |
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