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2007 News Releases

For Immediate Release

August 13, 2007

John Hancock Launches Back–To–School Campaign To Jump Start 2007 “Busy Season” For 529 Savings Plan Sales

  • 529 Explore, Dream, Discover Lunchbox Kit Provides Information and Fun Giveaways for Advisors and Clients

  • Campaign Aims to Leverage Benefits to Using 529s Resulting from Recent Amendment to “Kiddie” Tax

Boston– John Hancock College Savings has launched a multi-week back-to-school campaign, “Explore, Dream, Discover,” to jump start the 529 sales busy season, providing information and tools to financial consultants to help them talk to customers and prospects about using 529 plans to save for education. The campaign’s main components include distribution of direct mail and sales ideas for the professionals and a fun, college savings-oriented lunchbox kit they can leave with clients.

“A recent change in the “kiddie” tax – making it less attractive from a tax standpoint to save money in a child’s name – makes 529s stand out and gives the campaign even more timeliness,” said Diana Scott, Senior Vice President and General Manager of John Hancock College Savings. “Our hope is that the combination of information, tools and fun giveaway items helps generate advisor interest for a great busy season; we really want to give them everything they need to leverage the opportunity.”

From now through the week of September 17, John Hancock College Savings will send a variety of direct mail pieces and sales ideas.

The Explore, Dream, Discover lunchbox kit offers useful tools for the college savings discussion including a thought leader brochure with evocative photos and inspirational quotes that emphasizes the possibilities and opportunities that higher education can provide. The kit also contains information about John Hancock Freedom 529, as well as back-to-school themed giveaways such as pencils, 4-color pens, fold up flyers and a flashlight keychain among other things.

“While many clients would like to send their children to college, we’ve found saving for it often takes a back burner. If advisors bring the discussion up, clients who begin to save – even in small amounts – feel a sense of relief,” said Scott.

John Hancock Freedom 529
John Hancock Freedom 529 is a national Section 529 college savings plan. John Hancock Freedom 529 is offered by the Education Trust of Alaska and managed by T. Rowe Price, and is distributed by Hancock Distributors LLC, through other broker/dealers that have a selling agreement with John Hancock Distributors LLC. John Hancock Distributors LLC is a member of the NASD and is listed with the Municipal Securities Rulemaking Board (MSRB). The plan offers a multi-managed approach, allowing investors to work with their financial consultants to pursue a strategy to maximize their investment opportunities, while managing risk. Expanding upon the inherent advantages of a typical 529 savings plan, the product offers investment choices from some of the nation’s top mutual fund managers.

About John Hancock and Manulife Financial
John Hancock is a unit of Manulife Financial Corporation (the Company), a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$410 billion (US$386 billion) as at June 30, 2007.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘0945’ on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, mutual funds, 401(k) plans, long term care insurance, college savings, and other forms of business insurance.

If your state or your designated Beneficiary's state offers a 529 plan you may want to consider what, if any, potential state income tax or other benefits it offers, before investing. State tax or other benefits should be one of many factors to be considered prior to making an investment decision. Please consult with your financial, tax or other advisor about how these state benefits, if any, may apply to your specific circumstances. You may also contact your state 529 plan or any other 529 college savings plan to learn more about their features. Please contact your financial consultant or call 1-866-222-7498 to obtain a Plan Disclosure Document or prospectus for any of the underlying funds. The Plan Disclosure Document contains complete details on investment objectives, risks, fees, charges and expenses, as well as more information about municipal fund securities and the underlying investment companies that should be considered before investing. Please read the Plan Disclosure Document carefully prior to investing.

John Hancock Freedom 529 is a college savings plan offered by the Education Trust of Alaska, managed by T. Rowe Price, and distributed by John Hancock Distributors LLC through other broker/dealers that have a selling agreement with John Hancock Distributors LLC. John Hancock Distributors LLC is a member of the NASD and is listed with the Municipal Securities Rulemaking Board (MSRB). © 2006. John Hancock. All rights reserved. Information included in this material is believed to be accurate as of the August 2006 printing date. MLI0726078109

529 plans are not FDIC insured, may lose value and are not bank or state guaranteed.

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Melissa Berczuk
Phone: 617-663-4750
E-mail: mgsimon@jhancock.com