2009 News Releases

Life Marketing Team Takes Home Best of Show, Award of Excellence and Honorable Mention Honors For 2008-2009 Marketing Campaigns

Boston – John Hancock Life Insurance was honored with three awards by its peers at the Insurance and Financial Communicators Association Annual Meeting.
The awards were presented in St. Louis on September 13-16 and included a Best of Show, an Award of Excellence and an Honorable Mention.

“We are thrilled to be honored by our peers in the financial communications field,” said Cindy Grossman, Director, Marketing Communications, Life Insurance. “We're proud to be recognized for our commitment to providing sales materials to our distribution partners that are high quality, informative and engaging.”

You’ve Got the Power, an engaging promotional campaign supporting John Hancock’s launch of its highly competitive guaranteed universal life insurance product, Protection UL-G, earned a coveted Best of Show at the awards competition. The centerpiece of the program was a dynamic promotional package mailed to producers – demonstrating how they have the power to generate guaranteed¹ UL sales in every funding scenario. Judges said they were attracted by the attention-getting packaging combined with strong, clear messaging.

Another Protection UL-G promotion, Covering All Bases, took home an Award of Excellence. The baseball-themed packaging, complete with old-time baseball cards—highlighting the product’s riders—and bubble gum, arrived just in time for the All-Star Break. The judges felt the creativity and attention to detail made this campaign a home run.

Earning an Honorable Mention, the 2009 John Hancock Life Insurance Calendar was recognized for integrating its non-traditional format with a musical theme. This versatile calendar included month-by-month calendar cards, each featuring a musical instrument and key facts about a John Hancock product or service, as well as a CD with a selection of Music for All Seasons.

The Insurance and Financial Communicators Association (IFCA) is an international organization dedicated to the development of professionals in life insurance and related financial services communications. Founded in 1933, IFCA is the largest and leading association of financial communicators.

About John Hancock Financial and Manulife Financial Corporation
John Hancock Financial is a unit of Manulife Financial Corporation (the Company), a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$421 billion (US$362 billion) as at June 30, 2009.

Manulife Financial Corporation trades as ‘MFC’ on the TSX, NYSE and PSE, and under ‘945’ on the SEHK. Manulife Financial can be found on the Internet at www.manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at www.johnhancock.com.

1. Guaranteed product features are dependent upon minimum premium requirements and the claims-paying ability of the issuer.

Insurance policies and/or associated riders and features may not be available in all states.

Protection UL-G Policy Form Number: 08PR08PROULG.

Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.

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PR 2009—

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Contact:
Brian Carmichael
Phone: (617) 663-4748
E-mail: bcarmichael@jhancock.com