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Manulife: Entry Into Asia Challenge

“Manulife: Entry Into Asia Challenge” Finalists’ Video Available on YouTube  

  • Video highlights team members as they prepare for final presentation 

Manulife Financial has released the roster of judges selected to choose the winner of the Manulife: Entry into Asia Challenge.

The elite panel, listed below, is made up of distinguished members of the business & finance community:
Ramona Cheng: Ramona Cheng is Executive Director of Ernst & Young and the Americas Markets Leader of Ernst & Young's China Business Network.
Philip Leong: Philip Leong is Vice President and Director, and Chairman’s Council member at RBC Dominion Securities.
Jacqueline Sava: Jacqueline Sava is Founder and Director of Possibilities of Soak Wash Inc.

The three winners of the competition will be announced in Toronto on May 22.

Manulife Financial is pleased to announce the teams named as finalists in its Manulife: Entry into Asia Challenge.

The Manulife: Entry Into Asia Challenge is a one-time only event designed for undergraduate and graduate university business students from across Canada to develop business plans focused on Asia. Created in partnership with the University of Toronto’s Rotman School of Management, the competition has a dual focus:

  • The competition provides undergraduate and graduate business students from across Canada the opportunity to develop a business plan for a small and/or medium-sized enterprise (SME)
  • The competition focuses on the creation of a business plan for international expansion to any country in Asia. 

Competing teams will be asked to demonstrate their ability to think strategically about entry into the Asian market selected while demonstrating their understanding of the unique attributes, challenges and realities facing SMEs.

Participating teams in the Manulife: Entry Into Asia Challenge will be asked to develop a market entry strategy into an Asian country for their Canadian SME. Each team may select their own Canadian SME. If there is more than one team participating or entering from a Canadian university, those teams are restricted from selecting the same SME. Exact country focus to be determined jointly by the SME and the teams.

The winning team will receive a cash prize of $100,000 with $50,000 going to the second place team and $20,000 for the third place team.

About the Rotman School of Management
The Rotman School of Management at the University of Toronto is redesigning business education for the 21st century with a curriculum based on Integrative Thinking. Located in the world’s most diverse city, the Rotman School fosters a new way to think that enables the design of creative business solutions. The School is currently raising $200 million to ensure that Canada has the world-class business school it deserves. For more information, visit