Comprehensive support for family building, pregnancy, parenting, and midlife health. Available starting Fall 2025*
Investing in women’s and family health is more than a benefit – it can be a strategic advantage. Gaps in health care can directly impact workplace productivity, retention, and overall well-being1.
95% of Canadian workers say their employer has no formal support for expectant parents2.
55% of the women’s health care gap occurs during working years1.
Unmanaged menopause symptoms cost the Canadian economy $3.5B annually and cause 1 in 10 women to leave the workforce3.
Our women’s and family health product, powered by Maven®, a global leader in digital health, helps close these gaps with 4 evidence-based programs addressing family building, maternity, parenting, and midlife health.
Support is available across 4 key health areas – offered individually or bundled to align with your organization’s goals.
Employees receive comprehensive, specialized support tailored to their evolving needs – available anytime, even at 2 a.m.
Participants average 15+ monthly touch points engaging with the program.
"Knowing that I have a care team to help during my pregnancy and transition through postpartum to return-to-work and parenting makes the entire experience so much easier and less scary. I can't wait to utilize more of the Maven benefits to support my growing family. The full cycle of support from Maven is truly life-changing in setting up families for a happy future."
Mo, Maven customer
July 2022
Bridging the health care gap for employees + delivering proven results for employers:
With a benefits plan powered by Manulife, every action can help build towards a healthier future.
Women and families face growing disparities in health care access, treatment, and outcomes1. These gaps can lead to physical, emotional, and financial stress that impact overall well-being.
Addressing these health issues can positively impact workplace well-being and employee satisfaction. Providing specialized support can improve retention2, reduce absenteeism1,3, and help support a more engaged workforce1,3.
Family growth coverage typically focuses on reimbursing costs for fertility services like IVF, adoption, and surrogacy.
The women’s and family health product goes further by offering personalized, ongoing wraparound support tailored to the diverse health needs of women and families. It complements existing coverage to help employees navigate fertility, pregnancy, parenting, and midlife to help strengthen your benefits strategy.
Our women’s and family health product offers comprehensive, personalized 1:1 support through an end-to-end platform that helps address the diverse needs of women and families.
With 24/7 virtual access to a wide range of specialists, employees will have unlimited access to seamless and continuous care, setting it apart from one-off or short-term services.
* Please note: Availability may vary by client. Some program segments may not be accessible until early 2026.
1 McKinsley Health Institute, Closing the women’s health gap: A $1 trillion opportunity to improve lives and economies, Jan 2024
2 Moms at work, 2021 Maternity Leave Experience Report, 2021
3 Menopause and Work in Canada Report, 2024
4 Maven program data, based on aggregated member self-reported outcomes, substantiated by Milliman, 2025
5 Maven program data 2024
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