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Financial literacy for kids

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According to the Financial Consumer Agency of Canada’s 2023 survey, fewer than half of Canadian adults describe themselves as financially knowledgeable.¹ So if you’re not sure how to talk to your kids about money, you’re not alone—and you’ve come to the right place.
A joyful family, consisting of a woman and her children, is spending a delightful summer day outdoors.

What is financial literacy?

Financial literacy is knowing how money works, what’s most important, and what to do when things go wrong. And just like playing the piano, or scoring the perfect slapshot, managing money well is a skill we have to learn. While Teaching your kids about money can build their confidence—after all, they’re developing a skill, making informed decisions, and learning from the results. 

When to teach your kids about money

No matter how old your kids are, they’re the right age to learn about money. As early as age three, your kids notice your good financial habits. School-age kids start to understand the power of a dollar, without necessarily understanding the value of it. Start sharing what you know before they get their first job or leave for university. If you’ve already missed that date, it’s even more important to start today.

What to teach your kids about money

We probably all agree that it’s not super valuable to lecture any three-year-old about credit ratings and retirement savings. That said, every child’s different, so get a feel for your kids’ understanding and interest, then find practical and creative ways to share the value of money, the importance of budgeting, and hazards of social pressure. 

The value of money 

When your kids watch you tap your card at the grocery store, they’re not exactly getting the full story. No matter the age of your children, they need to know the true value of money.

Budget category

Younger kids

Older kids

Saving

Have them wait their turn

Have them wait in line

Talk about what they’re saving for and why

Help them set short and long-term saving goals that are meaningful for them

Encourage them to save for experiences, not just material goods

Show them how to sign in to their account to watch their savings grow

Spending

Let them decide how to spend their money (a poor choice can mean choosing more wisely next time) 

Let them pay the cashier 

Talk to them about the difference between what they need and what they want

Let them budget for some of their needs 

Let them prioritize their own wants 

Talk about debt—how it can get out of hand, and how a bad credit rating can affect their future

Sharing

Help them share their toys

Explain how donating things they’ve outgrown can help a good cause 

Share ideas about how to use their sharing jar money

Share causes that matter to you and encourage them to pick ones that matter to them

Urge them to find creative ways to give and to inspire others to give

Remind them that donating time is just as valuable as donating money

Budgeting—the 3 jars

To start budgeting with your kids, give them three jars (or three no-fee bank accounts for older kids)—one for saving, one for spending, and one for sharing. Decide with your children how much of their money will go into each. 

Social pressure

Social pressure is an important, and often overlooked, part of financial literacy for kids. It comes not only from the other children in their lives, but from the personalities they follow on shows, videos, and social media.

Help your kids see how what they want, or think they need, is affected by what other people have—or what other people tell them they need. It’s important for your kids to understand social pressure for what it is, and to reflect on what really matters to them. 

How to teach your kids about money

Like a lot of things, getting your kids interested isn’t about why, when, or what you say, it’s about how you say it.

  • Start slowly, make it fun, and keep it consistent. 
  • Be open about your mistakes and your worries, and show them that it’s okay to talk about it.
  • Put it in their terms and in the context of their life, not yours. 
  • Set and save for some goals as a family, working together to make them happen.  
  • Team up to find answers to questions you can’t answer, changing your own habits to show the value of what you learn.

Yearly check-in during financial literacy month

Each November is Financial Literacy Month in Canada. Take it as your cue to start the conversation with your youngest children or continue it with ones who are already learning. Take a little time for yourself too, to brush up on your own financial skills and best next steps. 

And remember: You’re the example your kids will look to. It doesn’t mean you have to be perfect. But it does mean you have to be willing to listen, willing to learn, and open about what you know.

1 https://www.canada.ca/en/financial-consumer-agency/programs/research/summary-covid-19-surveys.html

The commentary in this publication is for general information only and should not be considered legal, financial, or tax advice to any party. Individuals should seek the advice of professionals to ensure that any action taken with respect to this information is appropriate to their specific situation.

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