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Earn rewards and benefits with your insurance

A points program for a healthier lifestyle.

Manulife Vitality reimagines insurance

Manulife Vitality reimagines insurance by focusing on your health. Instead of only covering the unexpected, it rewards healthy habits and encourages behaviours toward better long-term well-being. Included with eligible policies through Vitality Go™, it’s easy to get started at no cost. For more comprehensive experience, upgrade to Vitality Plus™ as it offers greater rewards, additional health tools, and the potential to reduce your insurance premiums†.

  • Traditional insurance    
    • Insurance coverage
  • Manulife Vitality Go
    • Insurance coverage
    • Partner rewards and discounts
  • Manulife Vitality Plus
    • Insurance coverage
    • Partner rewards and discounts
    • Savings on insurance premium
    • Dividends
    • Health service benefits

How rewards work

With Manulife Vitality, you earn points for everyday healthy actions—like doing your daily steps, completing a workout, getting a checkup, or having a good night’s rest. As your points grow, so does your Vitality Status™, unlocking more benefits, such as potential savings on insurance† and access to partner offers and discounts.

You’ll see value along the way and over time. Weekly and monthly goals keep you motivated with achievable challenges and opportunities to earn rewards. Over time, these habits will support a healthier lifestyle.

Vitality Plus vs Vitality Go rewards

See how Vitality Go and Vitality Plus compare in terms of rewards, so you can choose the option that fits you best.

Wearable devices and fitness trackers

List of partners Manulife Vitality Go Manulife Vitality Plus
Apple Watch X From just $0*
Garmin 30% off 30% off + complimentary vívosmart® 5
Oura Ring 10% off Oura Ring 4 15% off Oura Ring 4
WHOOP $40 off the annual membership + 20% off apparel and accessories $40 off the annual membership + 20% off apparel and accessories

Preventive health and screening tools

List of partners Manulife Vitality Go Manulife Vitality Plus
ExamOne®

X

Complimentary at-home biometric screening
NiaHealth

X

15% off all NiaHealth plans
Personalized Prescribing Inc. X $70 off RX Report™ + 10% off Opti-Med™
KixCare X Discounts on pediatric care plans and a portable diagnostic device
Medcan X Preferred pricing on the Galleri® multi-cancer detection test
Cronometer®

X

30% off Cronometer Gold + complimentary 30-day trial

Gyms and online fitness

List of partners Manulife Vitality Go Manulife Vitality Plus
GoodLife Fitness

X

25% off, extendable to 2 family members
Orangetheory Fitness

X

3 weeks for $75 + preferred pricing afterwards
Les Mills+ Up to 50% off  Up to 50% off

Partner rewards

List of partners Manulife Vitality Go Manulife Vitality Plus
adidas® 15% off Up to 30% off
PKG Carry Goods 

X

Up to 45% off
Expedia™ 10% off  Up to 50% off
HelloFresh

X

Up to a free standard 2x3 meal kit
Amazon

X

$99 gift card*
Gift cards from popular brands

Apple Watch offer

With Manulife Vitality Plus, you can get an Apple Watch and pay for it over time using the workouts you already do. By staying active and consistently meeting your Vitality Active Rewards™ targets, you earn points to reduce your monthly payments, potentially down to $0 ♢. It’s an easy way to stay motivated, build healthier habits, and turn your progress into real value.
Learn more

Support and help

Our Manulife Vitality Program Experts are here to help you make the most of your rewards while supporting your health journey. Connect with them to learn how to earn points, unlock benefits, and turn healthy habits into lasting results.

Reach out by:

Want to learn more about Manulife Vitality?

Explore our FAQ

Savings on insurance costs are in comparison to the same Manulife life insurance policy without Vitality Plus. The level of savings on insurance costs will vary based upon the Vitality Status achieved by the life insured. Savings on insurance costs are only available on Family Term with Vitality Plus and Manulife UL with Vitality Plus.

Only applicable to Manulife Par with Vitality Plus. Not available if your premium duration is pay to age 100. Vitality dividends are not related to the regular dividends. They are based on Vitality Status, premium duration, as well as a percentage of the amount of insurance (base + PUI + DOI). Term insurance riders have no impact on the Vitality dividends. Like regular dividends on Manulife Par, Vitality dividends are not guaranteed.

* Following three (3) consecutive years at Platinum Status♢ Free Apple Watch refers to Apple Watch SE 3 with $0 initial payment (plus tax) and $0 monthly payments earned by accumulating 500 Vitality Points through Light, Standard, Advanced or Advanced+ Workouts every month for 24 months. Initial payment does not include applicable taxes or upgrades which may include cellular models. Tax on initial payment is based on retail value of Apple Watch. Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3 require iPhone 11 or later with iOS 26 or later. Wireless service plan required for cellular service. Eligibility for specific rewards or participation in specific reward programs may vary. Apple Watch and iPhone service provider must be the same. The full value of the Apple Watch SE 3 is $329, which is comprised of monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Series 11 is $549, comprised of an initial payment of $220 plus tax, then monthly payments of $13.70 per month over 24 months. The full value of the Apple Watch Ultra 3 is $1,099, comprised of an initial payment of $770 plus tax, then monthly payments of $13.70 per month over 24 months. Each monthly payment can be reduced to as little as $0 depending on how many Vitality Points you earn. Apple is not a participant in or sponsor of this promotion. Apple Watch is a trademark of Apple Inc. All rights reserved.

Insurance products are issued by The Manufacturers Life Insurance Company. The Vitality Group Inc., in association with The Manufacturers Life Insurance Company, provides the Manulife Vitality program. The program is available with select policies and to eligible customers only. Please consult your financial representative to learn more and determine whether the program is appropriate for your circumstances.

Eligibility for the program, including access to rewards, benefits, discounts, and services, is subject to applicable terms, conditions, limitations, and exclusions. Eligibility criteria, reward structures, and available partner offers may change at any time and are not guaranteed over the full life of the insurance policy or program participation.

All rewards, discounts, or partner offers are subject to applicable third-party terms and conditions, including eligibility requirements, redemption criteria, availability, and any limitations imposed by the applicable partner. Manulife does not guarantee the ongoing availability of any reward, product, or service offered through the program.

Program participation and access to certain features may require the use of a mobile device, internet access, or other technical requirements. System requirements and digital functionality may change over time.

For full program details, including current eligibility requirements and redemption criteria, please visit: Manulife Vitality member offer disclaimers

Vitality, Vitality Go, Vitality Plus, and related marks are trademarks of The Vitality Group International Inc. and are used by The Manufacturers Life Insurance Company and its affiliates under licence.

Manulife, Stylized M Design, and Manulife & Stylized M Design are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.