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Our story

Continuing to Raise the Bar on Our Ambition:
Delivering Sustainable, Long-Term Growth

We’re proud to share a refreshed enterprise strategy that positions Manulife for sustainable, long-term growth and meets the demands of a fast-changing world. Our bold new ambition is to be the number one choice for customers by delivering seamless and personalized health, wealth and protection solutions.

For more information on Manulife’s refreshed strategy, watch a detailed explainer video featuring Phil Witherington here:

 

To achieve our ambition, we’ve introduced new and elevated strategic priorities enabled by digital-first integrated platforms, capital strength, financial discipline and long-term vision, and strong risk and governance:

Manulife will strengthen their culture of performance, inclusion, and continuous learning while investing in the skills and leadership needed to succeed in a rapidly changing world – positioning the organization as a magnet for top talent.

Manulife remains well-positioned to capture the exceptional growth opportunities across Asia and Global WAM, and this will be accompanied by investment to further strengthen and grow in our home market of Canada, and investment to deliver new business growth and sustain a scaled presence in the U.S.

Manulife will deliver a differentiated value proposition by leveraging strengths in product, digital innovation, and partnerships to become the most trusted partner for customers’ health, wealth, and financial well-being.

Manulife will build on its leadership position, integrating AI-powered solutions at scale to create value, drive growth and even greater efficiency, and provide world-leading experiences for our customers.

Manulife will make it easier for customers to buy, advisors to sell, and partners to grow by expanding and optimizing channels across its entire portfolio while utilizing AI to enhance distribution and provide frictionless customer interactions.


Our legacy is built on more than 135 years of helping make people’s decisions easier and lives better, and our purpose continues to guide us as we look ahead with renewed ambition to become the number one choice for customers.
- Phil Witherington, President & CEO

The latest on our refreshed strategy: