Becoming a John Hancock Vitality member was a key moment in Brian taking his fitness to the next level. Already passionate about exercise, Brian led an active life before enrolling in Vitality, going to the gym at least four times a week. But since joining the program, it’s more like six or even seven times a week.
The accountability that Vitality creates, and the opportunities for goal setting, have been crucial to Brian raising his game. “Having an external push to do more is effective for me,” he says. “Setting goals, writing them down and having daily reminders of what you’re committed to doing – that’s a proven motivational technique.”
Brian’s pursuit to live a healthier, more active life also inspired those around him, and it quickly became a family affair. “My partner got involved, too. For him, it was actually more of a dramatic change because he wasn’t living as healthy of a lifestyle as I was,” Brian says. “I finally convinced him to take it more seriously. Now he’s going to the gym and has lost 15 pounds. My kids have also motivated us to keep fit together. When they’re home from college, we often go to the gym as a family. They were actually the ones that encouraged me to start running in the park, and they helped me try weightlifting.”
Brian travels a lot for work and can be on the road for as many as three weeks in a row. Thanks to Vitality, he’s able to continue meeting his health goals even when his routine is disrupted and he’s not eating at home. “I’m more selective about what I order at restaurants, but I don’t feel like I deprive myself because I stick to my workout routine,” he says. “I wake up early and work out before the day starts, which I never would have done before joining Vitality.”
Even on those days when he’s tired and lacking the energy to workout, knowing that he’ll rack up his Vitality points motivates Brian to get to the gym. “I never regret it,” he says, “because that’s what allows me to eat an ice cream sundae on the weekend and not feel guilty about it!”
Vitality is the provider of the John Hancock Vitality Program in connection with life Insurance products issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02116 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595. John Hancock Life Insurance Company (U.S.A.) is licensed to sell life insurance policies in the United States and US territories, except New York. John Hancock Life Insurance Company of New York is only licensed to sell life insurance in the state of New York. MLINY111820015-2