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The Modern Filipino Family:

Exploring family dynamics and digitalization in the new normal

Manulife's latest study titled, "The Modern Filipino Family: Exploring family dynamics and digitalization amid the new normal," aims to understand how digitalization impacts relationships and family life, while learning to live with COVID-19. Have Filipinos settled in new routines and behaviors brought by a hyper-digitalized world? How has modern technology affected relationships and social interactions? 

The study found that Filipino parents and children across generations have found different ways to cope with the digitalization of everyday life. While remaining engaged with each other, their attitudes have shifted. Weighing in both the positive and negative effects of a digital-by-default lifestyle, they also developed a stronger desire to pursue new passions, live a healthier life, secure life protection, and achieve financial freedom.

Adjusting to the new normal: Parents find ways to flourish, while children experience struggles

Well-being is better

Well Being

Stress levels are lower

Stress levels

 

More work-life balance for Filipino parents

  • take care of their kids more

    72%

  • bond more with their families

    82%

  • said their current family ties are very strong

    89%

Gen XY parents find ways to flourish

  • 41% Watching online content

  • 29% focused on health and fitness

  • 28% Delved into finance

  • 31% bought life and medical insurance online

  • 35% is familiar with sustainable investing

Gen Z Kids experience struggles

  • 65% expressed digital fatigue

  • 60% experienced stress, fatigue, and depression

  • 54% are sleep-deprived

Amid a hyper-digital world, parents approve responsible use of personal data

The Filipino home has become an all-in-one hub for digital activities

GenXY Parents Cope

For most Filipinos surveyed, it's acceptable to use their personal data if it will help:

  • 80%

    Develop better products and services

  • 78%

    Improve customer service

  • 68%

    Show ads for relevant products and services

Filipinos seek more digitally enabled insurance and investments to secure protection

Top reasons to buy insurance online across generation segments

  • Convenience

    45%

  • Protection

    17%

  • Sense of Security

    22%

Investing in insurance

41%

of Gen Zs intend to buy insurance online

33%

of Millennials bought insurance in the last 12 months  

25%

of Gen X bought insurance in the last 12 months  

Know Your Ys and Zs: A closer look at the financial and mental well-being of Filipino Gen Y and Z in the time of COVID-19

In this study, we found that the pandemic has heightened the financial and mental health challenges of today’s most empowered generations.

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Understanding sentiments on critical illness during the pandemic

In our 2020 study, we found that many Filipinos face barriers to embracing better financial habits. The Filipinos’ desire to have a healthy lifestyle is driven by concerns for their family's welfare, more than their own personal welfare.

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Stumped and don't know where to start?

Manulife’s My Goal Planner is a simple yet intuitive online quiz that lets you choose your goals and helps you decide on the best plan, just by answering a few simple questions.

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