It's time to MOVE: Manulife Philippines launches series of activities promoting lasting health habits
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MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services provider Manulife, continues to champion sustainable health habits as it launched its Time to MOVE campaign, a series of initiatives encouraging Filipinos to make the first step toward better well-being. The first in the series was “Run and Recover” in partnership with Just Show Up, a community-driven run collective that promotes health and connection, in Makati City.
The Time to MOVE campaign supports Manulife’s strategic priority of empowering customers' health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives.
- The campaign builds on ManulifeMOVE, Manulife Philippines’ holistic health program bringing together the right proposition, products, platforms, and partners to improve customer’s well-being at every stage, which the company launched in 2025.
- It also helps address key findings from Manulife’s Asia Care Survey and #FYP: Future-proofing Young Pinoys study that show Filipinos’ evolving view on longevity, and the gaps between awareness, monitoring, and practice of habits that support better quality of life.
“Our studies show that there’s a strong desire for Filipinos to live healthier, more meaningful lives. Filipinos value holistic health and purpose, but stress, busy schedules, and everyday pressures often get in the way of turning intention into action,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our Time to MOVE campaign is a reminder that movement doesn’t have to be complicated. Sometimes, it starts with a simple decision—to show up and take that first step toward achieving our health goals.”
The Run and Recover series will continue with two additional activities in the coming months: a recovery-focused session in May that pairs a community run with contrast therapy, and a reset experience in June that integrates breathwork, sound healing, and nutrition. These events reflect a shared belief between Manulife and Just Show Up: that long-term wellbeing is built gradually, through habits that stick.
Photo by Adrian Go
Participants gathered to bring active living to life as part of the #ManulifeMOVE campaign, bringing Manulife Philippines’ commitment to active living to life and reinforcing its mission to empower communities to make wellness part of everyday routines.
Photo by Adrian Go
Manulife Philippines Chief Marketing Officer Sonali Verma underscores #ManulifeMOVE's broader mission to support holistic health, emphasizing the importance of sustainable lifestyle changes and community-driven efforts in building a healthier future for all.
To learn more about succeeding Time to MOVE events, visit Manulife Philippines’ official social media pages.
About Manulife Philippines
The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife's Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the country's leading life insurance companies. Manulife Philippines is a wholly owned domestic subsidiary of Manulife Financial Corporation, among the world's largest life insurance companies by market capitalization. Learn more about Manulife Philippines by visiting their website manulife.com/ph and following them on Facebook (facebook.com/ManulifePH), Instagram (@manulifeph), and LinkedIn (Manulife Philippines).
About Manulife
Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end
of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
About Manulife Longevity Institute
The Manulife Longevity Institute is a global research, thought leadership, advocacy, and community investment platform to drive action that can help people live longer, healthier, and more financially secure lives. Underpinned by a $350 million signature commitment, its focus is on helping people extend their healthy years, promoting greater financial resilience for all. As a global insurer, retirement plan provider, and asset manager, Manulife is uniquely placed to help lead this change. The Institute’s work will support Manulife’s Impact Agenda strategy by investing in organizations that are growing the longevity economy, convening research collaborations with leading academic institutions and think tanks, and producing thought leadership to advance awareness and action on the issues impacting populations as they age. The Institute will be known as the John Hancock Longevity Institute in the United States. The actions of the Institute will be guided by a Steering Committee of members of Manulife’s Executive and Global Leadership Teams and in partnership with a robust ecosystem of partners and experts who champion longevity across Canada, Asia, and the US. Canada, Asia, and the US. For more information, please visit manulife.com/longevity.
Media Contacts:
John Robert Sion
Head of Communications and Corporate Affairs
Manulife Philippines
john_robert_sion@manulife.com
Shyla Reyes
Media Relations Director
M2.0 Communications
+63 9178475264
shyla.reyes@m2comms.com