Manulife Philippines appoints Joy Ann Concepcion as Chief Marketing Officer

Appointment strengthens marketing leadership as Manulife Philippines advances brand, customer experience, and AI ambitions

MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services provider Manulife, announced the appointment of Joy Ann Concepcion as Chief Marketing Officer, effective April 27, 2026. She will be part of the company’s executive committee.

In her new role, Joy will lead Manulife Philippines’ Marketing agenda—bringing together brand and advertising, content and social media marketing, performance marketing, propositions, digital platforms, AI and growth marketing, customer experience, digital transformation, and corporate social responsibility. She will focus on strengthening brand positioning, delivering simpler and more connected customer experiences, and driving sustainable growth aligned to the company’s business priorities.

“Joy is a proven builder and strategic leader who brings together creativity, customer obsession, and disciplined execution,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Her deep experience across brand, digital, and marketing transformation will be critical as we sharpen our focus on customer outcomes and accelerate our ambition to be the #1 choice for Filipino customers.”

Joy has held multiple leadership roles across Manulife Philippines’ marketing organization since joining the company in 2017. She has helped strengthen the brand, deliver commercial impact, and develop high-performing teams with a strong growth mindset.

“I’m honored to take on this role and to build on the strong momentum the team has created over the past years,” said Joy Ann Concepcion, Chief Marketing Officer, Manulife Philippines. “Working closely with our partners across the business, my focus is to sharpen how we deliver for our customers—strengthening the power of our brand, simplifying customer experiences, and turning our marketing priorities into real impact and meaningful growth—so we can better serve Filipinos with the protection, health, and wealth solutions they need.”

About Manulife Philippines

The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife's Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the country's leading life insurance companies. Manulife Philippines is a wholly owned domestic subsidiary of Manulife Financial Corporation, among the world's largest life insurance companies by market capitalization. Learn more about Manulife Philippines by visiting their website manulife.com/ph and following them on Facebook (facebook.com/ManulifePH), Instagram (@manulifeph), and LinkedIn (Manulife Philippines).

About Manulife

Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end

of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.

About Manulife Longevity Institute

The Manulife Longevity Institute is a global research, thought leadership, advocacy, and community investment platform to drive action that can help people live longer, healthier, and more financially secure lives. Underpinned by a $350 million signature commitment, its focus is on helping people extend their healthy years, promoting greater financial resilience for all. As a global insurer, retirement plan provider, and asset manager, Manulife is uniquely placed to help lead this change. The Institute’s work will support Manulife’s Impact Agenda strategy by investing in organizations that are growing the longevity economy, convening research collaborations with leading academic institutions and think tanks, and producing thought leadership to advance awareness and action on the issues impacting populations as they age. The Institute will be known as the John Hancock Longevity Institute in the United States. The actions of the Institute will be guided by a Steering Committee of members of Manulife’s Executive and Global Leadership Teams and in partnership with a robust ecosystem of partners and experts who champion longevity across Canada, Asia, and the US. Canada, Asia, and the US. For more information, please visit manulife.com/longevity.

Media Contacts:

John Robert Sion
Head of Communications and Corporate Affairs
Manulife Philippines
john_robert_sion@manulife.com

Shyla Reyes
Media Relations Director
M2.0 Communications
+63 9178475264
shyla.reyes@m2comms.com