Manulife iFUNDS Enhanced to Meet Growing Customer Needs as Singapore's First Integrated Digital Platform for Unit Trusts and Investment-Linked Plans

SiNGAPORE — Manulife Singapore and Manulife Investments today announced a significant enhancement to Manulife iFUNDS, making it the first integrated digital wealth platform in Singapore to provide Manulife financial consultants¹ with a consolidated view of their customers’ Unit Trust (UT) and Investment-Linked Plan (ILP) holdings². This enhancement enables UT transactions directly within Manulife iFUNDS, streamlining wealth management services and enhancing efficiency.

Since its launch in 2018,Manulife iFUNDS has empowered Manulife financial consultants by offering digital investment tools and insights. With seamless access to client portfolio information, they are equipped to deliver timely and personalised service, both virtually and in-person.

Addressing Customer Needs Through Innovation and Collaboration

According to the 2024 Manulife Asia Care Survey³, financial freedom after retirement and the ability to generate passive income are amongst the top priorities for people in Singapore. To better align with these evolving customer needs, Manulife has brought together expertise from its insurance and investment businesses, enhancing Manulife iFUNDS as an integrated digital wealth platform that enables holistic financial planning. This integration eliminates the need for financial consultants to toggle between multiple platforms, improving efficiency and enabling them to provide more personalised and effective financial advice.

With this latest enhancement, customers will benefit from Manulife financial consultants’ ability to:
 

• Advise them of potential investment opportunities across their ILP and UT holdings
  
  
• Easily calculate dividend information for both ILP and UT holdings
  
  
• Utilise advanced simulation tools such as What-If Analysis and Portfolio Simulator to refine investment recommendation.
  
  
• Track their portfolio holdings by asset class, country, and fund through enhanced dashboard functionality for both ILP and UT holdings
  
   

“Manulife Singapore continues to push the boundaries of innovation in financial advisory. By integrating UT and ILP management powered by Manulife Investments into a single platform, we are transforming how our financial consultants serve their customers – bringing deeper insights, higher efficiency, and a more holistic approach to financial planning. With the upgraded Manulife iFUNDS, our financial consultants can now assist customers in making better financial decisions with greater confidence and ease.” said Khoo Poh Huat, Chief Distribution Officer, Manulife Singapore.

Hui-Jian Koh, Chief Executive Officer, Singapore, Manulife Investments, said: "Digital solutions are essential to providing timely investment insights to financial consultants, equipping them to deliver superior customer experiences tailored to client preferences. As we continue to enhance the Manulife iFUNDS platform alongside our insurance business, we demonstrate ongoing commitment to leveraging technology to simplify financial management. Digital platforms like Manulife iFUNDS effectively bridge the gap between technology and human advisory services. By integrating UT transactions and ILP portfolio management, we are setting new industry standards for digital wealth advisory."

For more information about Manulife iFUNDS and its expanded capabilities, visit https://www.manulifeim.com.sg/ifunds.html.