Based in Hong Kong, Sabrina will lead strategic communications, incorporating media relations, thought leadership, social media, colleague communications, content, and events, supporting Manulife Asia across all the markets in which it operates. She will report jointly to Anne Hammer, Manulife’s Global Chief Communications Officer, and Phil Witherington, Manulife Asia’s President and CEO.
Sabrina joins Manulife Asia from AXA, Asia and Africa where she was Chief Brand and Communications Officer. During this time, she built AXA’s reputation through award-winning campaigns, media and partnership outreach, and community investment as a champion for sustainability and employee well-being. She has previously held global and regional leadership communications roles at Cigna International Markets, adidas Group, the Coca-Cola Company, and McCann WorldGroup.
Commenting on the appointment, Phil Witherington, Manulife Asia’s President and CEO said: “Our communications efforts across audiences are critical as we aim to become the number one choice for customers and deliver sustainable, high-quality growth across Manulife Asia. Sabrina’s wealth of expertise will help connect and scale our story for impact and we’re looking forward to the contributions she will make across our team.”
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our Global Wealth and Asset Management segment, we serve individuals, institutions, and retirement plan members worldwide. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.
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