Manulife Philippines Wins Top Honors for GoalReady Social Media Initiative and Talent Acquisition Efforts
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Insurer earns Social Media Initiative of the Year and Excellence in Talent Acquisition, with finalist nods across Marketing, Human Resources, and Public Relations.
MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services firm Manulife, has been recognized by two leading industry award programs for excellence in customer engagement and talent management, earning Social Media Initiative of the Year at the Insurance Asia Awards 2026 for the digital campaign supporting its GoalReady savings and protection solution, and Excellence in Talent Acquisition at the HR Excellence Awards 2026. These awards affirm Manulife’s commitment to helping Filipinos reach their financial goals in an accessible way, while building a workplace where talent thrives.
The Insurance Asia Awards celebrate innovation and outstanding achievements across the region's insurance industry. Manulife Philippines received the Social Media Initiative of the Year award for the campaign supporting GoalReady, a customizable life insurance solution designed to help Filipinos save for milestones such as education, retirement, and business goals. Through creative, targeted content across digital and social media platforms, the campaign linked financial planning to customers' aspirations and encouraged more meaningful conversations around long-term financial security.
"For many Filipinos, social media is where they discover ideas and seek inspiration that can help them make important decisions. We designed the GoalReady campaign to meet people in those everyday moments with content that connected financial planning to the goals that matter most to them, whether that's building a secure future for their family, funding a child's education, or growing a business," said Joy Concepcion, Chief Marketing Officer, Manulife Philippines. "To be recognized for making financial planning more relatable and accessible is a proud moment for our team."
GoalReady was also named a finalist for Excellence in Digital Marketing at the Marketing Excellence Awards 2026.
At the HR Excellence Awards 2026, Manulife Philippines was honored for its efforts to strengthen recruitment practices and candidate experience. The company won Excellence in Talent Acquisition for building stronger in-house recruitment capabilities, improving hiring manager effectiveness, and creating a more consistent and engaging hiring journey.
"Our people are at the heart of how we serve our customers and deliver on our purpose of making decisions easier and lives better," said Ardhi Siregar, Chief People Officer, Manulife Philippines. "This award reflects our commitment to attracting exceptional talent and offering transparent, inclusive, and meaningful candidate experience. We will continue to strengthen our talent practices so we can build a workplace where colleagues can grow, thrive, and do their best work."
Beyond these wins, Manulife Philippines was also recognized as a finalist in several prestigious industry award programs:
- HR Excellence Awards 2026: Finalist for Excellence in Leadership Development for its EDGE Leadership Series.
- Marketing Excellence Awards 2026: The Global Performance Marketing Shared Services team was named a finalist for Marketing Team of the Year, and Rudilor Rodrigo was shortlisted for Marketing Leader of the Year.
- PR Awards 2026: Finalist for Best Insights-Driven Public Relations for its thought leadership initiatives anchored on Filipinos' views on longevity.
Together, these honors reflect Manulife Philippines' focus on combining customer insight, innovation, and people excellence to create meaningful impact—understanding Filipinos’ evolving needs, delivering relevant customer solutions, and building a culture where colleagues succeed.
About Manulife Philippines
The Manufacturers Life Insurance Company opened its doors for business in the Philippines in 1907. Since then, Manulife's Philippine Branch and later The Manufacturers Life Insurance Co. (Phils.), Inc. (Manulife Philippines) has grown to become one of the country's leading life insurance companies. Manulife Philippines is a wholly owned domestic subsidiary of Manulife Financial Corporation, among the world's largest life insurance companies by market capitalization. Learn more about Manulife Philippines by visiting their website www.manulife.com/ph and following them on Facebook (facebook.com/ManulifePH), Instagram (@manulifeph), and LinkedIn (Manulife Philippines).
About Manulife
Manulife Financial Corporation is a leading international financial services provider, headquartered in Toronto, Canada. Anchored in our ambition to be the number one choice for customers, we operate as Manulife across Canada and Asia, and primarily as John Hancock in the United States, providing financial advice, insurance and health solutions for individuals, groups and businesses. Through Manulife Wealth & Asset Management, we offer global investment solutions, financial advice, and retirement plan services to individuals, institutions, and retirement plan members worldwide. At the end of 2025, we had more than 37,000 employees, over 106,000 agents, and thousands of distribution partners, serving over 37 million customers with operations across 25 markets globally. We trade as ‘MFC’ on the Toronto, New York, and Philippine stock exchanges, and under ‘945’ on the Hong Kong stock exchange. Not all offerings are available in all jurisdictions. For additional information, please visit manulife.com.
Media Contacts:
John Robert Sion
Head of Communications and Corporate Affairs
Manulife Philippines
Shyla Reyes
Media Relations Director
M2.0 Communications