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With the launch of COIN through John Hancock in the United States, we recently introduced a unique conscious investing platform that makes it easy for all retail investors to invest in companies that align with their values.

To start an account with COIN, customers identify three Impact Areas that matter most to them and can start investing with as little as $50. Customers own direct shares of the companies in their portfolio, which are chosen by scoring and ranking a company's contribution to a specific Impact Area through a proprietary methodology aligned to the United Nations Sustainable Development Goals (SDGs). 

"With COIN, we're asking people to make a simple choice – do you want to invest in progress, or the status quo?" says Megan Schleck, chief executive officer of COIN. "Anyone can become an investor, and we're thrilled to offer everyone, no matter their knowledge or experience, the opportunity to help grow their finances while doing good in the areas that matter most to them. COIN customers can know their dollars are contributing to the positive impacts they want to see."

Megan Schleck, CEO of COIN


Measurements of impact for companies in each Impact Area include but are not limited to: 

The strength of a company's commitment to gender equality, the percentage of women in senior management and the strength of gender diversity programs and anti-discrimination policies. 

The strength of a company's climate goals and commitment to renewable energy, the reduction of greenhouse gases across all operations and the percentage of revenue from clean and renewable energy products and services.

Steps companies have taken to set employee health and safety programs, the promotion of low-cost medical devices and medicines globally and the percentage of revenue spent on R&D for rare diseases.

A company's percentage of revenue from products used in water filtration and treatment, the number and severity of water pollution incidents and the commitment to improving water use in operations.

A company's percentage of revenue from recycling and waste reduction operations, their percentage of revenue from resource-efficient materials, products and services and their ongoing reduction of packaging and end-consumer waste from products.

A company's employee turnover and layoff history, their presence of strong training and development programs and the number and severity of employee safety incidents, including within the supply chain.

A company's efforts to foster innovation to make cities inclusive, safe, resilient, and sustainable, such as the percentage of revenue generated from green buildings and the number and severity of data privacy incidents.

A company's commitment to providing financial access, including loans and investments, in underserved communities, the percentage of revenue from businesses supporting food production and commitment to greater access to basic nutrition. 

COIN was conceived and developed by a John Hancock team, including Megan Schleck, who met at one of our Lab of Forward Thinking’s Unleash Boston Hackathons, and wanted to create a new approach for people looking to invest in companies that support what matters most to them.

For more information about COIN, visit