Manulife is working with the World Heart Federation (WHF) to tackle cardiovascular disease (CVD), the world’s number one killer.
“As a life and health insurer, we’re interested in health trends and issues that affect our customers, employees and communities,” says Amélie Picher, Director, Community Investment, Manulife.
“CVD, which includes heart disease and stroke, contributes to more than 17.5 million deaths each year. For the most part, premature mortality (aged between 30 and 70) caused by CVD is preventable through simple lifestyle choices like being active, eating healthy, not smoking and knowing the risks,” explains Jean-Luc Eiselé, CEO of the World Heart Federation.
We launched our three-year sponsorship in 2017 on World Heart Day, which is celebrated on September 29 each year, and we joined hands with WHF once again for the World Heart Day 2018 campaign. Themed My Heart, your Heart, the 2018 event was the WHF’s largest-ever global awareness raising campaign for heart health. The campaign asked people to consider what they do for their own heart and for those they care about – and make heart promises – whether it be to eat more healthily, get more active or say no to smoking.
At Manulife’s Hong Kong offices, our employees celebrated World Heart Day activities with a forest bathing activity. Adapted from the Japanese practice of shinrin-yoku, forest bathing is a slow and mindful walk through the woods that allows people to connect with the natural world, awaken their senses, and de-stress from their daily routine – which in turn helps improve heart health.
We also collaborated with the Children’s Heart Foundation to provide an Eat Smart cooking class for the families of children with heart disease, and organized a seminar on healthy lifestyle tips and mindful wellness practices for our employees.