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Manulife announces new ‘MOVE for GOOD’ Challenge to promote health and help elderly people living alone stay warm this winter

  • ManulifeMOVE members to walk 100 million steps and help donate 1,000 mini heaters
November 29, 2021

Hong Kong – Winter Solstice is an important festival in Hong Kong that brings family and loved ones together. In the spirit of togetherness and sharing love with the community, Manulife has announced its third “MOVE for GOOD” Challenge to bring warmth to needy elderly people living alone. “MOVE for GOOD” is one of Manulife’s key corporate social responsibility (CSR) initiatives, which motivates ManulifeMOVE members to combine physical fitness with charitable giving for the betterment of society.

This winter, Manulife is inviting its MOVE members to collectively walk 100 million steps. When our members achieve this goal, Manulife will partner with Tung Wah Group of Hospitals to donate mini heaters to 1,000 needy elderly people living alone in Hong Kong before the Winter Solstice.

“We hope to combine the kindness of our customers with our ‘MOVE for GOOD’ initiative to spread festive joy to the needy in the community. Every step gives elderly people living alone a warm and comforting winter both physically and emotionally. Furthermore, we hope the initiative raises public awareness about how people can do more to help,” said Isabella Lau, Manulife Hong Kong’s Chief Customer Officer.


New “MOVE for GOOD” Overview

Registration Period
Challenge Period
Step Goal
Benefits for Needy Elderly

November 26 – December 2

December 3 – 6
(4 days)

100 million steps

1,000 mini heaters for needy elders living alone in Hong Kong


Kazaf Tam, Chairman of Tung Wah Group of Hospitals, said: “We are grateful to partner with Manulife to help elderly people living alone. With this initiative, we will bring warmth and happiness to them at the end of a tough year by delivering the mini heaters with the support of Manulife volunteers.”

This challenge is the third Manulife “MOVE for GOOD” initiative. The CSR initiative was first launched in February this year to bring together MOVE members for charitable causes. In the last two challenges combined, members walked 835 million steps and helped donate more than 2,200 festive meals and 1,000 pairs of sports shoes to the needy.

First launched in 2015, ManulifeMOVE rewards customers in Hong Kong who live an active, healthy lifestyle with premium discounts for achieving set goals. MOVE members can get discounts on eligible policies upon policy renewal for the next membership year for meeting daily average step goals: For example, hit 5,000 steps per day to receive a 5% premium discount; 7,000 steps per day to receive a 7% premium discount; and a 10% premium discount for MOVE members who average a minimum of 10,000 steps per day.


Click here for details about ManulifeMOVE [1].

[1] The content of this press release does not contain the full terms of the MOVE program, and the full terms can be found in the link provided.


About ManulifeMOVE

ManulifeMOVE is a behaviour-linked programme that integrates activity-tracking and insurance solutions to motivate healthy habits among our customers. The flagship programme, delivered through the proprietary ManulifeMOVE app, focuses on wellness. It provides access to an ecosystem of services that support our customers to take the next step in achieving better health. Designed to reward every move, the programme helps our customers make healthier lifestyle choices in both the immediate and longer term. The benefits to our customers range from healthcare partnerships that offer useful health insights to regular challenges that incentivise health improvement through wellness, entertainment and lifestyle rewards. With a strategic vision to become the ultimate engagement tool for all, ManulifeMOVE was first released in the Hong Kong market in 2015, specifically for policyholders. Also known as MOVE in mainland China, the app is now available for customers and public users to download across six markets, including Cambodia, mainland China, Hong Kong, the Philippines, Singapore, and Vietnam via App Store or Google Play.


About Manulife Hong Kong

Manulife Hong Kong, through Manulife International Holdings Limited, owns Manulife (International) Limited, Manulife Investment Management (Hong Kong) Limited and Manulife Provident Funds Trust Company Limited. As a member of the Manulife group of companies, Manulife Hong Kong offers a diverse range of protection and wealth products and services to individual and corporate customers in Hong Kong and Macau.


About Manulife

Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we provide financial advice and insurance, operating as Manulife across Canada, Asia, and Europe, and primarily as John Hancock in the United States. Through Manulife Investment Management, the global brand for our global wealth and asset management segment, we serve individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of September 30, 2021, we had CAD$1.4 trillion (HK$8.6 trillion) in assets under management and administration, and in the previous 12 months we made CAD$31.6 billion in payments to our customers.

Our principal operations are in Asia and Canada, and the United States, where we have served customers for more than 155 years. We trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong. Not all offerings are available in all jurisdictions. For additional information, please visit


Media Contacts:

Jacqueline Kam / Sadie Lam
Manulife (International) Limited
Tel: (852) 2202 1284 / 2510 5429