Manulife uses cookies to personalize your experience, analyze site traffic and serve targeted ads. Learn more about your privacy options.

View more

Manulife uses cookies to personalize your experience, analyze site traffic and serve targeted ads. Learn more about your privacy options.

View more
Skip to main content Skip to notification content

John Hancock Honored with Celent Model Insurer Award

  • Recognized in Digital and Omni-Channel Technology Category
April 12, 2019

BOSTON, MA –  – Today, John Hancock Insurance Direct to Consumer (DTC) received a 2019 Celent Model Insurer Award in the Digital and Omni-Channel Technologies category for its success in transforming the life insurance customer experience through digital technology. John Hancock was honored for its work in digitally transforming the customer buying journey – through application submission, policy issuance and the industry-leading John Hancock Vitality customer experience.

Celent is a global research and advisory firm for the financial services industry. Their annual Model Insurer Awards recognize the best practices of technology usage in different areas critical to success in insurance. Nominations are submitted by insurance carriers and undergo a rigorous evaluation process by Celent analysts based on three core criteria: demonstrable business benefits of live initiatives; the degree of innovation relative to the industry; and the technology or implementation excellence.

“We are honored to receive this significant recognition from Celent,” said Brooks Tingle, president and CEO of John Hancock Insurance. “At John Hancock, our customers are at the center of everything we do. We’re committed to making their decisions easier and lives better, and that starts with a positive, engaging end-to-end customer experience. We’re continuously looking for new ways to make that ambition a reality and look forward to building on the digital advancements we’ve made thus far to benefit our entire insurance business and enhance our broker relationships.”

Determined to make life insurance more accessible and easier to purchase for those who lack protection or are under-insured, John Hancock used customer research and feedback to identify common pain points and customer needs. To that end, the company ventured to reimagine the end-to-end experience and built a complete digital ecosystem that streamlined the purchasing journey with instant decision, instant policy issuance and payment modernization, including the ease and ability to purchase a policy from a mobile phone.

“The Model Insurer Awards recognize how insurers are using technology to change the face of the industry,” said Nicolas Michellod, Senior Analyst at Celent. “John Hancock should serve as an inspiration to others looking for strong examples of best practice implementation that will have a truly meaningful impact on business results and the industry overall.”

Celebrating its 13th year recognizing outstanding work in the broader insurance industry, Celent received over 90 global nominations in five different categories, including twenty-five in the Digital and Omni-Channel category. Past U.S. winners in this category include Acuity Insurance, Chubb, Pinnacol Assurance – Cake, Lincoln Financial Group and New York Life.

To learn more about John Hancock’s life insurance offerings visit


About John Hancock and Manulife 

John Hancock is a division of Manulife Financial Corporation, a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were CAD$1.1 trillion (US$794 billion) as of December 31, 2018. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at

One of the largest life insurers in the United States, John Hancock supports more than 10 million Americans with a broad range of financial products, including life insurance, annuities, investments, 401(k) plans, and college savings plans. Additional information about John Hancock may be found at


About Celent

Celent is a research, advisory, and consulting firm focused on financial services technology. With a team of internationally experienced analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a division of the Oliver Wyman Group, which is a wholly-owned subsidiary of Marsh & McLennan Companies [NYSE: MMC].


Media Contact                                            

Ana Senior

(857) 272-0020



Insurance products are issued by: John Hancock Life Insurance Company (U.S.A.), Boston, MA 02210 (not licensed in New York) and John Hancock Life Insurance Company of New York, Valhalla, NY 10595.