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Manulife Hong Kong updates brand with rollout across advertising platforms

December 11, 2018


HONG KONG –As part of a recent global brand update, Manulife Hong Kong has introduced a refreshed logo and visual identity, with the first wave of the rollout campaign reaching millions of people in Hong Kong through outdoor advertising platforms, including MTR stations, trams and buses.


The global brand update reinforces Manulife’s commitment to be a unified company that helps more than 26 million customers around the world with their big financial decisions.


“This is the most significant brand update in our 130 years as a global company,” said Isabella Lau, Chief Customer Officer of Manulife Hong Kong. “The cleaner and more streamlined look embodies Manulife’s focus on simplifying the complex for customers. It not only reflects our values and the modern and dynamic capabilities we have today, but also affirms our commitment to helping make financial decisions easier and lives better for our 2.2 million customers in Hong Kong.”


Putting customers first is one of Manulife’s top strategic priorities globally. Manulife Hong Kong continues to invest heavily in redesigning its customer experience and using technology to make it easier for customers to plan for the future and protect what matters most. The company is also streamlining its product and service offering and reducing the complexity of its internal processes.


The new brand assets will continue to be rolled out in Hong Kong and around the world throughout the rest of the year and into 2019.


Manulife, 宏利, Stylized M Design, and the composite bilingual logo are trademarks of The Manufacturers Life Insurance Company and are used by it, and by its affiliates under license.

Manulife branded bus in Hong Kong Modern, clear and uncluttered, Manulife’s updated brand reaches millions of Hong Kong people through bus, tram and MTR advertising.

About Manulife Hong Kong

Manulife Hong Kong offers a diverse range of protection and wealth products and services to individual and corporate customers via Manulife (International) Limited, Manulife Asset Management (Hong Kong) Limited and Manulife Provident Funds Trust Company Limited, which are members of the Manulife group of companies. 


About Manulife

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2017, we had about 35,000 employees, 73,000 agents, and thousands of distribution partners, serving more than 26 million customers. As of September 30, 2018, we had over C$1.1 trillion (HK$6.8 trillion) in assets under management and administration, and in the previous 12 months we made C$27.6 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.



Media Contact:

Jacqueline Kam / Gray Chan

Manulife (International) Limited

Tel: (852) 2202 1284 / 2510 5817 /